LR LIFETAKT - 5IN1 BEAUTY ELIXIR

Product Launch

"5 in 1 Beauty Elixir", the new LR product from the Lifetakt product series. 

For the market launch, VOGELSÄNGER STUDIOS produced a product and a teaser film in close cooperation with the customer LR. The aim was to translate the core message "Every woman wants beauty from head to toe" of the beauty product into film.

The product film was shot on a shooting day in Berlin, GABO and Gaby Schippers (LR) were responsible for the direction on location. The postproduction was done by VOGELSÄNGER STUDIOS, the music compositions were provided by Moritz Staub (Staub Audio). 

We realized the teaser film under the direction of Oliver Julius. The focus is on the question "What does beauty mean? The answers are given to us by authentic actresses in very personal statements. 

We thank all participants for the nice cooperation, enjoy watching!

Credits

Client: LR Health & Beauty

Contact person client side: Jessica Deventer (Vice President Marketing & Communication), Gaby Schippers (Head of Creative Design & Copy), Nora Marks (Trade Marketing Manager), Birthe Lutterbeck (Marketing Manager Health)

Contact person at VS: Marc Hölscher

Producer: Marc Hölscher

Regie: GABO (Productfilm), Oliver Julius (Teaserfilm)

Camera: Janik Trivellini (Productfilm), Stephan Telaar (Teaserfilm)

Cut: Jason May

Music: Moritz Staub

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