HAUKE HENDRIKS - CONCEPTION OF A BRAND

Consulting and conceptual design for brand development and staging by Hauke Hendriks for porta Möbel!

A project that demonstrates the special strength of the VOGELSÄNGER STUDIOS: interdisciplinarity! Consulting meets photography and an idea becomes a concept, a face of the brand that appeals to us from authentic and likeable pictures! 

The new brand stands for classic-modern living in the mid to upper price range. High-quality materials, clear design and homely colours are the brand core. Modern, likeable, authentic and emotionally appealing - this is how the new porta Möbel private label was to present itself. 

LOGO DESIGN, VISUAL LANGUAGE AND PHOTO SHOOT

The task for the VOGELSÄNGER STUDIOS was to design an appealing name, an authentic face and a story, and to set the scene accordingly, so that beautiful pictures are created immediately and positive emotions are triggered in the viewer. It took only a few weeks from the first preliminary talk about the concept, the development of names and visual languages, logo design and photo shooting. Quick coordination processes between the VOGELSÄNGER STUDIOS and porta! Möbel helped to ensure a smooth and creative process. Many thanks for this!

In close cooperation with the customer the new brand HAUKE HENDRIKS was created.

Credits

Client: porta Möbel GmbH & Co. KG (Eigenmarke Hauke Hendriks)

Contact person client site: Andreas Meier

Contact person at VS: Cord Vogelsänger

Project management: Kerry Döring

Photography: Steffie Lhotzky

Styling-Assistance: Ann-Christin Müller

Set construction: Sven Hönig

Conception/ Idea: Vogelsänger Studios

Graphic: Meike Sonna

Text: Christian Mahrholdt und Meike Sonna

Art Direction: Meike Sonna

Share